DIGITAL MARKETING APPRENTICESHIP LEVEL 3
WHO IS IT FOR?
Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today.
This framework is created to equip learners with the ability to understand, utilise and develop the skills needed whilst working in social media and digital marketing for business purposes.
Tasks may include creating and optimising content for the web, using digital and social media for marketing campaigns, keyword optimisation, content management, and website creation.
RELEVANT ROLES:
- Social Media Assistant
- Social Media Consultant
- Social Media Analyst
- Digital Marketing Assistant
- Digital Communication Assistant
QUALIFICATIONS GAINED:
- City and Guilds Level 3 Diploma in Social Media for Business
- Essential skills qualifications (application of Number, Communication, Digital literacy)
SKILLS REQUIRED:
- Keen interest in Social Media and Digital Marketing
- Ability to demonstrate a “can do” attitude
- Highly organised with strong attention to detail
- Strong communication skills
TYPICAL UNITS:
- Principles of Social Media Within a Business
- Principles of Keywords and Optimisation
- Social networking management for a business
- Using Collaborative Technologies
- Imaging Software
- Principles of Social Media Advertising and Promotion
- Using Digital and Social Media in Marketing Campaign
- Principles of Mobile Social Media for Business
- Design and Effective Web-based User-Experience
- Video Software