DIGITAL MARKETING HIGHER APPRENTICESHIP LEVEL 4

WHO IS IT FOR?

Digital Marketing and the use of Social and Digital Media is a key part of Business Marketing strategies and practice today.

This framework is created to equip learners with the ability to understand, utilise and develop the skills needed whilst working in Social Media and Digital Marketing for Business purposes.


Tasks may include creating and optimising content for the web, using Digital and Social Media for Marketing Campaigns. Keyword Optimisation, Content Management and Website Creation.

RELEVANT ROLES:

  • Digital Marketing Analyst
  • E - Commerce Marketing Manager
  • Marketing Director
  • Web Designer
  • Web Analyst

QUALIFICATIONS GAINED:

  • City and Guilds Level 4 Digital Marketing
  • Essential skills qualifications (application of Number, Communication, Digital literacy)

SKILLS REQUIRED:

  • Keen interest in Social Media and Digital Marketing
  • Ability to demonstrate a “can do” attitude
  • Highly organised with strong attention to detail
  • Strong communication skills

TYPICAL UNITS:

  • Marketing Planning
  • Ethics and Legalities of Digital Marketing
  • Business Concepts
  • Project Management
  • Digital Marketing Metrics and Analytics
  • Personal and Professional Development
  • Content Marketing
  • Search Engine Marketing
  • Design and Effective Web based User Experience
  • Principles of Social Media Within a Business
  • Principles of Social Media Advertising and Promotion
  • Website Software
  • Spreadsheet Software
  • Imaging Software
  • Relationship Management for Account Managers