SOCIAL MEDIA MARKETING APPRENTICESHIP LEVEL 3

WHO IS IT FOR?

Digital marketing and the use of Social and Digital Media is a key part of Business Marketing strategies and practice today.

This framework is created to equip learners with the ability to understand, utilise and develop the skills needed
whilst working in Social Media and Digital Marketing for Business purposes.

Tasks may include creating and optimising content for the web, using Digital and Social Media for Marketing Campaigns.
Keyword optimisation, Content Management and Website Creation.

RELEVANT ROLES:

  • Search Engine Optimisation Assistant
  • E-Commerce Assistant
  • Website Content Manager
  • Online Marketing Co-Ordinator
  • Digital Communication Assistant

QUALIFICATIONS GAINED:

  • City and Guilds Level 3 Diploma in Social Media for Business
  • Essential skills qualifications (application of Number, Communication, Digital literacy)

SKILLS REQUIRED:

  • Keen interest in Social Media and Digital Marketing
  • Ability to demonstrate a “can do” attitude
  • Highly organised with strong attention to detail
  • Strong communication skills

TYPICAL UNITS:

  • Understanding the Business Environment
  • Understand Legal, Regulatory and Ethical Requirements in Sales and Marketing
  • Using Collaborative Technology
  • Principles of Marketing and Evaluation
  • Develop Own Professionalism
  • Digital Marketing Metrics and Analytics
  • Principles of Social Media Advertising and Promotion
  • Content Marketing
  • Email Marketing
  • Principles of Social Media Within a Business
  • Imaging Software
  • Principles of Marketing Stakeholder Relationships
  • Video Software
  • Brand Development
  • Principles of Keywords & Optimisation
  • Project Management